Resume
Work History
Feb 2020-2023
Marketing and Communications Manager
EDLP Nigeria Limited (JARA Stores)
As Marketing and Communications Manager at JARA Stores, I was responsible for driving brand growth, customer engagement, and market visibility. Over a three-year period, I organically grew the company’s Instagram following from just 125 to over 8,000, leveraging strategic content planning, community engagement, and targeted campaigns. I also led end-to-end marketing strategies for multiple store launches across Nigeria. Each campaign successfully attracted over 1,000 customers on opening days, through a mix of hyperlocal marketing, influencer partnerships, and community outreach. My role encompassed brand management, digital marketing, content creation, media relations, and customer acquisition strategies — all tailored to the retail landscape and consumer behavior in Nigeria.
Feb 2023-2024
Brand Manager
Film House Group
As Brand Manager at Film House Group, I led high-impact marketing initiatives that significantly elevated brand visibility and customer engagement. Notable campaigns included “A Chocolate Day Out with Wonka,” which drove a 20% increase in revenue projections, and “The Deadpool & Wolverine Experience,” which boosted audience engagement by 65%. I also developed experiential marketing strategies such as the Scavenger Hunt and Adire Feedback Wall, which contributed to a 40% increase in brand awareness and enhanced the overall customer experience. My role blended creative concept development with strategic execution across digital, experiential, and partnership-driven channels to strengthen brand affinity in Nigeria’s dynamic entertainment market.
Projects
APR 2023 - JUN 2023
Marketing Consultant
Meilleur Scents
As a marketing consultant for Meilleur Scents, I played a key role in developing and implementing strategic initiatives that enhanced brand visibility and customer engagement. Through targeted campaigns, digital marketing improvements, and refined promotional tactics, I successfully contributed to a 5% increase in overall business performance. My efforts helped attract a broader audience, boost sales, and strengthen the company`s market presence.
Education
2023-2024
MASTERS DEGREE
Rome Business School, Lagos
Executive Masters - Marketing and Sales
2023-2024
BSC DEGREE
Babcock University, ilishan - Remo, Nigeria
Bsc Mass Communication
Certifications
2023
Marketing Strategy
CXL Institute
2023
Branding A-Z
Philips Consulting
2022
Professional in Marketing
Chartered Institute of Marketing UK
2022
Fundamentals of Digital Marketing
Elizabeth
Meilleur Scents
It was a pleasure working with Francisca for the pasts months, and i can confidently say that your expertise has been an integral part of growing my business. Your communication skills are top-notch, and you always respond quickly to any questions or concerns i have.
YouTube Channels
Checking The Pulse Of Consumer Demand With Rising Inflation
Visit Channel
How to Make People Buy Without Selling Hard – Branding Secrets with Francisca Chiamaka
Visit Channel
MGC International Womens Day 2025 Webinar
Visit Channel
Customer Engagement
Increased customer engagement for Film House Group by 25%, leveraging partnership marketing with brands like Hardrock Café, Skit Store NG, and Shoprite
Customer Acquisition & Retention
Drove attendance and sales for JARA Orange Weekend, Black Friday, and Drinks Carnival, attracting over 2,000 customers.
Marketing Strategies
Revamped email marketing strategies at XoticBrands E-Commerce, boosting open rates from 25% to 35%
Training & Development
Trained over 20 associates at Bethmoda Jewelry, improving team performance by 30%
Campaign Management
Directed marketing campaigns for major blockbusters like Venom, Aliens, Borderlands, Deadpool, and Wolverine, The Hunger games, The monkey man, Adire, Kingdom of the planet of apes and many others, contributing to their box office success.
Events Planning and Production
Produced immersive premiere events and execution for movies like A quiet place,Twisters, What about us, Lakatabu, Kung Fu Panda, Garfield and many more, generating high audience engagement and media impact